Infinitum is a CTV measurement platform linking CTV ad exposure to real on-site actions across the household — helping advertisers, agencies, broadcasters, and platforms measure performance with clarity.
Built for CTV, Infinitum gives teams a clearer view of visits, leads, conversions, and sales after ad exposure. It brings near real-time visibility to the actions that matter, without relying on cookies, panels, or modeled assumptions.
Infinitum uses deterministic IP matching to connect every CTV impression to real household-level response across devices — giving buyers and sellers a single, transparent view of performance. No models, no panels, no guesswork. Just clear, actionable measurement that works alongside the systems you already use.
Infinitum connects CTV ad impressions to real on-site outcomes — visits, leads, and sales — in near real-time. Two new capabilities now raise the bar further.
Infinitum's Unique Reach shows how many distinct households actually saw your CTV campaign. Results are never double-counted across timeslots, creatives, or broadcasters — delivering a transparent view of true household reach to anchor reach conversations with clients and broadcasters.
Infinitum's Lift measurement shows whether your CTV campaign drove households to visit your website or app. We compare control versus exposed households, then apply statistical testing to confirm whether the difference is real — not random.
Infinitum's Reach Analysis reveals cross-channel duplication within your CTV campaigns — showing unique households reached per channel, exclusive reach, duplicates, and cumulative reach build. Know precisely where budgets compound and where they're reaching new audiences.
Activated directly from the dashboard, Infinitum's AI analyzes campaign performance across creatives, channels, geographies, and delivery — surfacing clear, plain-language insight into what worked, what didn't, and why — and what to do next.
Infinitum's AI generates prioritized, actionable optimization recommendations in real time — from budget reallocation and creative rotation to geographic targeting and frequency management. Available from both Summary and Performance views.
Connect impressions to real household response with direct matching rather than modeled inference. No panels. No extrapolation.
Capture response across TV, mobile, tablet, and desktop when action happens away from the largest screen in the home.
Track conversion points that matter — from first visit through lead or sale — to see where CTV is driving action at every stage.
Use timely reporting to refine creative, publisher, regional, and daypart decisions while campaigns are still live.
Browser-based. No SDK. Tags universally accepted — Roku, GTM, SpringServe, and more. Deploy without heavy implementation requirements.
From site visits to purchases, get clearer outcome-based signals for budget evaluation and return on investment.
Compare performance across campaigns, creatives, channels, and dayparts so teams can optimize investment and defend recommendations with more confidence.
Show clearer evidence of performance and give advertisers a stronger reason to invest in premium video.
Strengthen campaign visibility and support more confident optimization across clients and partners.
Infinitum uses deterministic IP matching at the household level — connecting CTV ad impressions directly to real on-site actions: visits, leads, and sales, in near real-time. No models. No surveys. No guesswork.
Connect post-exposure behavior to the campaign activity that drove it — even when response happens on another device in the household.
Use near real-time reporting to improve live decisions. Adjust budgets, creatives, and targeting by daypart, region, or publisher — while campaigns are still running.
Tag key conversion points and see where CTV contributes across the funnel — from first visit through lead or sale.
Browser-based. No SDK. No special implementation. Tags universally accepted — Roku, GTM, SpringServe, and more. Go live today.
For US business development, partnership conversations, and CTV measurement inquiries — reach out directly to Lisa Ciancarelli.
Your enquiry has been forwarded to Lisa Ciancarelli. We'll be in touch shortly.
